EWA Group’s NAYRA joins UAE delegation at BRICS Women’s Business Alliance in New Delhi

EWA Group joined the UAE Chapter delegation to the BRICS Women’s Business Alliance meetings in New Delhi on Sept. 9-10, where its NAYRA financial literacy platform was profiled in the Alliance’s compendium. The trip put financial capability, market access and scalable women-led innovation in focus as the UAE Chapter pushed a practical agenda across BRICS economies.

Why it matters: - The BRICS Women’s Business Alliance is using its New Delhi meetings to push women’s entrepreneurship beyond discussion and into measurable economic participation. - NAYRA’s inclusion in the Alliance’s compendium gives the UAE-developed platform visibility across BRICS markets. - The platform’s focus on financial confidence and local adaptability fits the Alliance’s push for models other BRICS economies can adopt and scale.

What happened: - EWA Group joined the UAE Chapter delegation to the BRICS Women’s Business Alliance in New Delhi. - The Women-Led Development Conference opened the Alliance’s programme on Sept. 9 under India’s BRICS presidency. - EWA Group President Yulia Stark attended with Head of Strategic Partnerships Lucero Liriano Castillo. - EWA Group travelled in support of the UAE Chapter’s programme. - The UAE Chapter was chaired by Feryal Ahmadi, deputy CEO and chief operating officer of DMCC. - The UAE Chapter focused on turning cooperation into greater access to markets, skills and finance. - The chapter also aimed to develop initiatives with measurable economic value. - The chapter wanted models other BRICS economies could adapt and scale.

The details: - NAYRA is a mobile-first financial literacy platform delivered with DMCC and the UAE Ministry of Economy and Tourism. - The platform is designed to give women financial knowledge and confidence to act on it. - NAYRA measures its impact through a Financial Confidence Index. - The platform is built to be localised for use in other BRICS markets. - The BRICS Women’s Business Alliance was established in 2020 to advance women’s entrepreneurship, leadership and economic participation across BRICS economies. - The Alliance brings together national chapters and operates through six working groups. - The UAE Chapter was represented on three panels: Prof. Dr. Hoda Alkhzaimi on women in STEM, digital technologies and innovation; H.E. Badreya Al Maidoor on women’s inclusion in financial and digital ecosystems; and H.E. Ayesha Al Mulla on women-led startups and innovation ecosystems. - Access to finance and financial capability came up across the day’s sessions, including discussions beyond financial services. - NAYRA was profiled in the Alliance’s compendium, which records women-focused and women-led initiatives from member economies. - NAYRA is active in the UAE through universities and business associations. - The programme is carried into the Alliance through the UAE Chapter’s Inclusive Economy work.

Between the lines: - The UAE Chapter is positioning financial capability as an economic infrastructure issue, not just a training exercise. - NAYRA’s measurement-first approach gives the programme a way to show outcomes, which can matter when a model is meant to travel across markets. - The Alliance’s structure, with national chapters and working groups, gives local initiatives a route to broader regional adoption. - Lucero Liriano Castillo said NAYRA was built to close the gap between women’s expectations around money and the knowledge needed to meet them, and to measure financial confidence rather than merely claim it. - Yulia Stark said durable progress in financial capability requires government, academia and the private sector working together.

What’s next: - Working group sessions and the Annual General Meeting followed on Sept. 10. - Yulia Stark represented the UAE Chapter in the Innovative Development and Inclusive Economy working groups. - EWA Group said the alliance model can help turn one market’s result into something available to others. - EWA Group continues to operate internationally through the European Women Association, bilateral investment councils and NAYRA. - More information is available at ewagroup.org.