CRM Masters adds ecommerce and app development services

CRM Masters Infotech LLP is expanding beyond CRM implementation into ecommerce solutions and web and mobile app development. The move broadens the company’s role as a digital transformation partner for clients in India, the US, the UK and the UAE.

Why it matters: - CRM Masters is moving from CRM consulting into a wider technology stack that includes online stores, customer apps and backend integrations. - The expansion gives existing clients one vendor for CRM, ecommerce and app development instead of stitching together multiple providers. - The company is pairing the new services with AI features, which can affect sales workflows, customer engagement and forecasting.

What happened: - CRM Masters Infotech LLP launched ecommerce solutions and web and mobile app development services. - The company framed the move as a shift toward becoming a full digital transformation partner. - The expansion builds on more than a decade of CRM consulting, implementation and business automation work. - CRM Masters says it has delivered more than 4,000 projects for organizations across India, the US, the UK and the UAE. - Vish Agrawal, CEO and Delivery Director, said clients wanted a partner that could build the ecommerce platform, customer app and backend systems together under one roof.

The details: - The ecommerce offering covers design, build and scale work for online stores. - CRM Masters connects storefronts to inventory, payments, CRM and marketing systems so sales data updates customer records automatically. - The company says it can support both simple single-store operations and larger multi-channel catalogs. - The app development service covers customer-facing apps and internal tools. - CRM Masters builds those apps to connect directly with a client’s CRM and other business systems. - The company applies the same approach across services: understand the business first, then build to fit the workflow. - AI tools are part of the stack, including Zia AI, Einstein AI, Agentforce Builder and Breeze AI. - CRM Masters also builds custom AI features into applications. - Examples include lead scoring, chatbot qualification and meeting booking, churn prediction, personalized outreach and revenue forecasting. - CRM Masters says it holds a 5.0 rating across 95 Google reviews and a 4.9 rating across 16 verified Clutch reviews. - The company says it has a 95% client retention rate. - CRM Masters operates from Gurgaon, Delhi, Mumbai and Bangalore, with a presence in the US, UK and UAE. - The company was founded in 2016 and has more than 100 certified CRM developers. - Its CRM work spans Zoho, Salesforce and HubSpot, including Zoho Premium Partner services.

Between the lines: - The expansion follows a wave of recognition for the company, including the AI Enterprise Catalyst Award and the CIO Times 2026 title of India’s Most Trusted CRM Solutions Provider. - Moving into ecommerce and app development lets CRM Masters compete for a larger share of a client’s digital infrastructure budget. - The strategy also fits a market where buyers increasingly want connected systems rather than standalone software projects.

What's next: - CRM Masters is positioning itself as a single technology partner for companies that want their CRM, ecommerce and apps tied together. - The company will likely use its CRM base and AI positioning to cross-sell the new services to existing clients. - Its next growth test will be converting CRM relationships into broader platform and development engagements.

The bottom line: - CRM Masters is trying to turn CRM expertise into a broader digital services business, with AI and systems integration at the center of the pitch.